- Forrester Councils
- Councils Overview
- log in
Posted by Kim Celestre on October 21, 2011
A few months ago, our research team embarked on an important quest: to help B2B tech marketers make sense out of the confusing ecosystem of social media platforms and tools. This ecosystem is fraught with vendor consolidation, technology integration, platform expansion and a multitude of amusing buzzwords. Tech marketers have enough to worry about these days without spending time (time that they do not have) trying to navigate around the chaotic landscape.
Forrester's CX Index
Predict how actions to improve CX will affect revenue performance.
Measure the customer experiences that matter most »
Free On-Demand and Live Events
Latest events from Forrester analysts, online and in person »