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Posted by Kerry Bodine on February 14, 2013
It’s Valentine’s Day, so shout it as loud as you can: “I love my customers!” Now, prove it by designing products, services, and experiences that actually meet their needs. How are you going to do that? By involving actual customers (as well as employees and partners) in the design process.
This collaborative activity, called co-creation, might ring a bell — two of my recent blog posts addressed what co-creation means and what the benefits are. Co-creation is a versatile and valuable methodology. And while it might seem effortless, it usually doesn’t happen on the fly — which is why Amelia Sizemore and I wrote our latest report, tackling the logistics behind planning a stress-free and productive co-creation workshop.
Newbies often assume that the workshop itself will be the most challenging part of a co-creation initiative, but most of the heavy lifting actually occurs before participants ever show up. Advanced preparation — and lots of it — ensures a smooth and productive workshop that feels like it runs itself. For example, you need to:
Once you’ve got your logistical ducks in a row, the workshop has the potential for success. But when it’s co-creation time, remember that you’re dealing with actual people — not just checking off a step in the design process. Facilitators need to cultivate soft skills that will help the workshop flow smoothly and encourage fruitful conversations. For example, they need to:
Want to know more? Bring your Valentine to our webinar TODAY at 1:00 p.m. ET (18:00 GMT), where we’ll answer customer experience professionals’ most pressing questions about co-creation and detail best practices for rolling it out within your own organization.