- Forrester Councils
- Councils Overview
- log in
Posted by Kelland Willis on May 7, 2013
Last week I wrote about what digital businesses entering China can learn from Jon Stewart-- along the same lines, Hollywood has recently made headlines with its success in the country.
Movie studios are taking the time and making the effort to crack the movie industry in China, as can be seen in the recent success of Iron Man III. Not only are the studios figuring out which cultural references will resonate and seem natural, they also work closely with government officials to understand what might be culturally insensitive to avoid a last minute pull from the screen – all important elements to being successful in China in any industry.
Is your business placing the same importance on China as part of your global online strategy by offering tailored products and content? The numbers make the case that you should be:
For more information on how to navigate eCommerce in China see my report: Understanding the Dynamics of China’s eCommerce Market.