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Posted by Katyayan Gupta on December 3, 2013
Consumer mobility in India and China is flowing into enterprises. Recent Forrester survey data shows that nearly three in five IT execs and technology decision-makers in these countries — 58% in India and 57% in China — plan to increase their spending on mobile software (including applications and middleware) in 2014.
India has leapfrogged Australia/New Zealand and now leads the Asia Pacific region in terms of expected mobile software spending growth. China has made the biggest move over the past year, jumping from eighth place to second.
We believe that the high growth in mobile software spending in India and China is primarily due to:
As mobile devices increasingly empower individuals, it’s critical for I&O professionals, their CIOs, and relevant business leaders to develop context-aware mobile apps built on systems of engagement to seamlessly connect with employees, customers, and business partners. They can’t achieve this by building one-off apps, but must prepare an application development road map with user experience at its core. Those apps will help organizations achieve their strategic business objectives. Most organizations will need to shift their development approach from “PC-only” to “mobile first, then PC”.