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Posted by Katyayan Gupta on February 22, 2013
Across Asia Pacific (AP), expanding mobility support for employees, customers, and/or business partners will be the top strategic telecom priority for enterprises in 2013, surpassing other telecom priorities like performing network management and consolidating operations equipment, rationalizing/consolidating telecom/communications service providers, and moving communications applications to the cloud.
While enterprises will invest in a range of mobility products and services, there are five key areas in particular which will attract the most investment in 2013. Vendors need to focus on the solutions and engagement models that meet customers’ needs in these five areas and target the industries and countries where the demand will be greatest:
My latest research report, The Enterprise Mobility Outlook For Asia Pacific In 2013, covers these five key investment areas in more detail and maps the likely procurement/deployment preferences of SMBs and large enterprises to each key area. This level of insight is necessary for enterprise mobility vendors to customize their solutions to suit the needs of their customers.
What do you think? I’d love to hear from both vendors and organizations embarking on their own enterprise mobility strategy.