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Posted by Kate Leggett on October 23, 2013
Microsoft was kind enough to invite me to its fall analyst event at its headquarters in Redmond, WA on October 22. It’s a two-day event packed with product, strategy, customer, and partner information. About two dozen industry and independent analysts attended this event, including Forrester’s Paul Hamerman. Here are my thoughts of this event with a focus on the CRM news:
Microsoft Dynamics CRM is a solid product with a strong road map, good success in delivering value to its customers, and support from seasoned partners. It is seeing greater traction in enterprise accounts. As Microsoft focuses on reworking its organization to manage by function instead of product line in order to maximize resources, it needs to make sure that the Dynamics product gets the attention that it needs in order to thrive.
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