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Posted by Kate Leggett on October 21, 2012
Enterprises must pay attention to the quality of customer service they offer because:
An increasing number of enterprises recognize the importance of focusing on delivering customer service experiences in line with customer expectations in order to keep their customers satisfied and loyal to their brand. For example, data from a recent Forrester survey conducted in conjunction with CustomerThink shows that forward-looking customer service organizations:
Delivering good customer service experiences is a pragmatic balance between reducing the cost of operations and investing in efforts to improve the experience and move the needle on revenue. Read about how to craft the right business case for customer service investments here.
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