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Posted by Kate Leggett on May 7, 2012
SugarCRM was kind enough to invite me to its analyst day and conference — a three-day event packed with product, strategy, customer, and partner information. The firm’s focus was clearly on its momentum into the enterprise. Here are my thoughts:
The CRM market is consolidating around three main large players: Microsoft, Oracle, and salesforce.com. Oracle and Microsoft offer a complete end-to-end solution of hardware, middleware, and software, which has demonstrable total cost of ownership benefits. Salesforce offers similar benefits using its cloud model. SugarCRM, by aligning with IBM, is also leveraging these efficiencies. Even though it’s a small company (about 250 employees), expect to see SugarCRM (with the help of IBM) start to surface in larger deals in which the Big Three players are competing.
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