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Posted by Kate Leggett on May 11, 2011
NetSuite was kind enough to invite me to the analyst day at its SuiteWorld 2011 user conference — an event packed with product, strategy, customer, and partner information. The focus was clearly on its platform and ERP solutions. Here are my thoughts and takeaways:
But it’s not all about the enterprise. NetSuite also announced partnerships with ISVs (Yammer, Callidus Software, Citrix, Concur) to develop new applications for and integrations with its platform. NetSuite also announced integrations with Google Apps, new mobile (iPhone and iPad) apps, and a slew of new core product enhancements.
During the analyst day, NetSuite reiterated its differentiators: its cloud-based solution, with a 10-year head start over its competitors; its unified data model enabling the management of end-to-end processes from eCommerce, CRM, and ERP; cost efficiency; and flexibility. However, enterprises demand customization, deep functionality, and integration that extend far beyond the needs of midmarket enterprises. NetSuite has done well in the midmarket, where these requirements are not as deep. It will be a challenge to see whether NetSuite can deliver as it makes inroads into the enterprise.
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