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Posted by Kate Leggett on November 15, 2010
Microsoft was kind enough to invite me to Microsoft's Dynamics Fall Analyst Event — a two-day event packed with product, strategy, customer, and partner information. The focus was clearly on Microsoft Dynamics CRM 2011. This product and the go-to-market strategy are clear and focused. Here are my thoughts:
During the analyst day, Microsoft reiterated its four differentiators: choice (on-demand vs. on-premise), value (total cost of ownership), productivity (seamless continuity of work as emphasized in the integrations that CRM 2011 supports), and its partner ecosystem. Microsoft has the market presence to carry this off. But it will still feel pressure from the specialty vendors in this space, as well as will have a tough time making inroads in non-Microsoft accounts.
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