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Posted by Julie M. Katz on January 24, 2008
[Posted by Julie Katz]
About a month ago, I completed a Wave of eight email service providers, a point-in-time snapshot of ESP capabilities and strategy. Blink your eyes for just a second though, and the market shifts. I just got word that previously independent ESP e-Dialog has been acquired by e-commerce and multi-channel solutions provider GSI Commerce. The news is not a complete shocker, since e-Dialog has been looking to sell and satisfy investors for a while now. Teaming with GSI Commerce will help e-Dialog extend its foothold in the retail space. Here are some details of the deal. e-Dialog:
So all looks good and rosy, as acquisitions do on the first day. But some questions remain for me:
I give them a year to adjust and then, well, it'll be just about time for another Wave.
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