Forrester's CEO Hip With Mobile Marketing

In his welcome to the crowd of 600 marketers, sponsors, and guests at the Marketing Forum, Forrester CEO George Colony showed that he understands the power of technology for marketing.  "The last frontier," George said, "is the connection of the physical world to the digital world."  He illustrated with the use of QR codes in JapanWikiqr has put marketing in the palm of consumers' hands.  The US isn't as advanced in its use of mobile bar codes or mobile marketing in general -- mobile marketing is the wild East, so to speak.  Mobile marketing presents a challenge both on the technology integration front and on the customer-centricity front because of the incredibly personal nature of the device.  Christine Overby just published Best Practices for US mobile marketing to give marketers an idea of what US marketers are doing in the mobile space now.

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re: Forrester's CEO Hip With Mobile Marketing

Hi there,It's no longer an eastern thing. Watch Zurich's main station ads:http://mobile.kaywa.com/qr-code-data-matrix/qr-code-in-main-station.html

re: Forrester's CEO Hip With Mobile Marketing

Thanks, Roger! We're working like gangbusters here to get our posts up in real-time, so I'm sorry I neglected Europe's amazing contribution to mobile marketing. Thanks for the great example.

re: Forrester's CEO Hip With Mobile Marketing

Roger,In the future will the kaywa codes be able to be read by the mobile platform called Qode?I am hearing some much about it being a universal reader?What is your take on this?

re: Forrester's CEO Hip With Mobile Marketing

NeoMedia’s mobile code reading platform qode is making tremendous strides in Europe as well as here in North America. With a great showing at CTIA, tremendous media coverage from the New York Times, and their involvement with the Mobile Codes Consortium, qode is on its way to becoming the code-agnostic universal reader with its soon to be released upgrade version capable of reading UPC, Aztec, Datamatrix, and QR codes.Best,Seanhttp://streetstylz.blogspot.com/

re: Forrester's CEO Hip With Mobile Marketing

Sorry to say that. Why support the mobile platform Qcode? Kaywa supports the two open ISO standards - ISO - International Standard Organization Codes: QR Code and Datamatrix. Both codes are well documented and are used by a lot of companies - which is great!Nokia in their cellphones N93, N95 supports them as well, and whole Japan for the QR Code.If Qcode supports the ISO Standards that's great, but nobody certainly needs to support Qcode to support the ISO/JIS/AIM standards:)

re: Forrester's CEO Hip With Mobile Marketing

Like-wise Roger,Why support the mobile code reading platform Kaywa?You see, it goes both ways.If Kaywa supports the ISO Standards that's great, but nobody certainly needs to support Kaywa to support the ISO/JIS/AIM standards.They can download qode for free, which can decipher UPC/EAN, Datamatrix, Aztec, and QR codes. In addition, qode offers a google-like search for keywords, as well as manual barcode number entry for UPCs.With all due respect Roger, it is spelled "QODE" and not how you have been purposely misspelling it across the web.Regards

re: Forrester's CEO Hip With Mobile Marketing

Dear Julie Katz,I try to respond to streetstylz. Sorry for using your blog for it.Dear streetstylz,>> Why support the mobile code reading platform Kaywa?You absolutely don't have to use the Kaywa platform to use QR Codes:) Take the Nokia N95 which just came out. Create your QR Codes (with the firefox plugin, our free and open platform or any other site like pukupi's etc.) and just use it, without anything from Kaywa nor Qode:)That's my point: as QR Codes and Datamatrix are open technologies everybody is free to use it either with platforms for statistics and other reasons (support of SMS and Shortcodes etc.) or without them.And you are right, if you want more - and we both hope clients want more - , you have choice, and that's only good:)PS: Sorry for mispelling Qode, it was not intentional.I just think it's not the best name as there could be a confusion between QR Codes (the open ISO/AIM/JIS-Standard) and the proprietory platform Qode from Neomedia.PS2: Why we only see the Aztec Code, when the Qode platform can read QR Codes and Datamatrix as well and which are in much more widespread use?

re: Forrester's CEO Hip With Mobile Marketing

Good rebuttle and question at the end Roger.One could only assume that there is a collaborative effort between the makers of Aztec Codes and Qode.Maybe it has to do with the amount of content stored within the code itself?