Posted by Julie M. Katz on March 6, 2007
Winter is still blowing strong here in Boston, which is one reason we're all looking forward to Forrester's Marketing Forum in Miami, April 11-12. The theme? Reinventing Marketing for Customer Centricity -- it's been a key part of our research. Five event tracks focus on 1) Organization and Culture, 2) Tactics and Best Practices, 3) Partners and Technology, 4) Measurement, Metrics, and ROI, and 5) Customer Data and Insight. Why should you join us? Your customers' behavior looks different daily and continues to morph; new channels attract your attention; you need help keeping up, changing, and justifying marketing's role in defining a new strategy. Not to mention we have some fantastic speakers: analysts from our own Marketing research team and other research teams and outside speakers like Lester Wunderman, the "father" of direct marketing, and Eric Kintz, CMO at HP. As we get closer to the Forum, we'd like to hear from you: How is your marketing organization starting to become more customer-centric? And, what would you most like to gain from our Marketing Forum?