Context Is King In Mobile

 

If you are at the deYoung museum in San Francisco and do a search on “painting,” you might be looking for a Van Gogh. If you are in Home Depot and do a search on “painting,” you likely need supplies for your weekend project.

 

I heard the term “invisible search terms” today at Google I/O in the Indoor Location session. While you may not type in “Impressionism” or “supplies” with paint, a smart application – or search function, in this case – can take a pretty good guess at what you want based on where you are.

 

In a report I wrote in 2011, I talked about layering intelligence on top of location – yes, you have my lat/long, but what does it mean? And how do you use that intelligence to make services and content relevant to me?

 

I’m at Google I/O, and the discussion continues around how to use context to make applications smarter.