2013's Must Read On Mobile Application Development

How many of you are still outsourcing your mobile application development because your internal technology "just doesn't get it"? I interviewed 25 eBusiness professionals in 2012 about their approach to mobile and how their challenges were evolving. (The first piece is due out soon, with more to follow quickly.) A lot of eBusiness professionals think their success hinges on "owning" the mobile development team directly (internal) or through an agency (external). Their worst-case scenario is funding the mobile development even if the team doesn't roll directly up to them. Reasons offered include:

"They move too slowly."

"They are in India. How are we seriously supposed to be agile with the distance?"

"Mobile isn't a high enough priority." 

"Their idea of an excellent customer experience and ours is like 'Men Are From Mars And Women Are From Venus' - we're not even on the same planet, let alone speaking the same language." 

I talk to our eBusiness clients a lot about "context" and how it will define the future of mobile. Consumers will become very task-oriented on mobile devices and they will expect their mobile phone to personalize or make the real world richer and more relevant to them. There are already great examples in the travel industry, with retail, banking, insurance, healthcare, and many other industries beginning to push the envelope. What has held them back have been development resources and an IT team that can support their vision. 

My colleague Jeffrey Hammond has come to your rescue. He has taken the vision of the contextual or modern app (and very generously listed me as a co-author) and created a mandate for your mobile development team. Download and read this report. More importantly, use it as a tool to sit down with your mobile development team and map out a plan to achieve your vision of the next generation of mobile applications you will build. This report will help your mobile dev team understand what it is you need. At Forrester, folks like Jeffrey and I have been working hard to bridge the gap between some great ideas for mobile services and how to build them cost-effectively. My colleagues Ted Schadler and John McCarthy are pulling together the story and the road map for the back end. (See their report on systems of engagement.) "The Future of Mobile is Context" reports (we created one for each role) were collectively the top read reports in 2011 at Forrester. The systems of engagement report was top in 2012. This report fills in the middle - the mobile development shift - and I expect it will top the Forrester charts in 2013. 


Context should be actionable

Great post Julie. I also believe that context is key. But this is a challenge. It needs insights in individual up-to-date information on situation, preferences and attitude. And since consumers have the habit to change, it asks for a mechanism to continuously update these 1:1 insights. We will need a constitutional memory containing the necessary up-to-date context on an individual level. Yes, it will be huge and volatile. But if Facebook can do this (and much more), we at least should be able to collect and build personal context and, more important, act on it. Mobile applications will have a very important role in feeding this memory and acting on it to deliver the best mobile experience ever.

Disclosure: I am working at GX Software, a technology vendor.

Offshore Software Development Partner

This is an intereting read:
The Apple double standard

I agree with your views , a

I agree with your views , a lot of businesses professionals think their success center on hiring own development team directly.

I think will proper planning

I think will proper planning and communication, any kind of mobile application needs can be easily met and well in time.

Mobile Application

The future of mobile app development is more than just adapting to smaller screens, different programming languages, and new operating systems.

Nice information! I’ve been

Nice information! I’ve been looking for something like this for a while now. It will be really useful for all the work. Thanks!

Outsourcing Mobile Application Development Companies

mobile application development | IPhone Development

Amazing, thank you:)

Wonderful blog and good

Wonderful blog and good post.Its really helpful for me, awaiting for more new post. Keep Blogging..

Building robust, integrated,

Building robust, integrated, native applications is quickly becoming a requirement across the enterprise. The higher the volumes of work the more developers are needed. What will you do if you can't find experienced programmers or outsource but still need to expand your business?


Nice Post!

I've been looking for the same julie, Thanks for this nice Post . It helped me alot. According to me every Modern application require multichannel clients, elastic infrastructure, and elastic licensing.

Mobile Apps Development Company

yes this blog is 100% feasible and must read because it provides a lots of information that is required to both a developer and a consumer. this increase the awareness of mobile application and define critical during using of application.

Mobile application Design & Development

I read this post..it was so informative, pl keep blogging regarding Mobile application development


it is good to update us and

it is good to update us and am glad to be part of your audience and highly ask you to post more articles on mobile application. i use PressPad www.presspadapp.com and am glad to see that i am on the right track according to what i have read