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Posted by Julie Ask on January 18, 2013
Last week, we had the opportunity to have a conversation with one of the world’s, and certainly Canada’s, largest premier coalition loyalty programs, the AIR MILES Reward Program. It has penetrated two-thirds of Canadian households, with 10 million active Collector accounts in Canada. AIR MILES is also deeply entrenched in the mobile landscape, having launched the first coalition loyalty program app of its kind in Canada for mobile and tablet, which has since had more than 800,000 downloads. Here are a few nuggets from what we learned about Canada’s increasingly sophisticated mobile landscape:
To learn more about the mobile landscape in Canada, read the "Mobile Opportunities For Brick-And-Mortar Establishments In Canada" report and sign up for the corresponding webinar. More information can be found here.