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Posted by Julie Ask on January 20, 2010
I've been fielding quite a few requests about why donations via text messaging have done so well and why donations to Haiti via SMS have set new all time high's. I am in Cambridge, MA this week. I was walking around Central Square yesterday evening, and I noticed how many promotions there are for donating via SMS. I was surprised.
Why is it doing so well?
I was in Toscanini's ice cream last night and they had floating Tweets on a screen with standing instructions for how one could donate via SMS.
And walking past the bus stop this morning ... this one for breast cancer