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Posted by JP Gownder on December 30, 2013
I've published a report for Forrester clients, "Predictions 2014: Mobility and Computing Technologies in the Age of the Customer." This blog post offers a sneak peak into the content.
With 2013 coming to an end, it’s time to bring out the crystal ball and make some predictions about 2014. Those who follow Forrester’s research will know that we’re living in the age of the customer, a period in which customer obsession will be the key to winning in all markets. Computing is a critical technology element in the age of the customer: The use of tablets by sales professionals creates richer experiences for prospects and customers, even as the use of wearable technologies by health professionals helps phlebotomists find the vein in a patient’s arm more quickly. Computing is a front-line, customer facing experience that helps companies win and serve customers more effectively.
With that context in mind, I present six meta-trends that will be critical for computing in 2014:
In terms of device vendors, I expect to see a number of market dynamics taking shape:
Understand how customer obsession will be the key to competitive success in this complimentary Forrester report, Competitive Strategy In The Age Of The Customer.
I encourage Forrester clients to read the full report, "Predictions 2014: Mobility and Computing Technologies in the Age of the Customer."
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