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Posted by JP Gownder on November 25, 2013
Apple has completed an acquisition of the Israeli firm PrimeSense, a sensing company whose technology has powered Microsoft’s popular Xbox Kinect for Xbox 360. (Microsoft moved to an in-house technology for the Xbox Kinect for Xbox One).
For the consumer market, Apple’s purchase opens up a number of tantalizing product possibilities:
Perhaps just as interestingly, PrimeSense powers a number of interesting enterprise technology solutions. Apple has traditionally proved averse to articulating an enterprise-specific marketing and sales strategy, preferring to focus on end users – be they consumers or workers. But PrimeSense’s enterprise portfolio is meaty, including (but not limited to) a number of vertical scenarios:
Ultimately, Apple’s acquisition of PrimeSense gives the company additional ammunition in the drive to innovate its products – as well as a new foothold in the enterprise-focused technology market.
To learn more about PrimeSense and companies like it, Forrester clients can check out this report by Michael Yamnitsky and Sophia Vargas.
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