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Posted by JP Gownder on September 5, 2013
Microsoft’s recent purchase of Nokia affirmed the company’s entry into the hardware business, which now forms a core component of its “devices and services” strategy. That journey began with entertainment devices (like the market-leading Xbox and the now-defunct Zune), continued with the Surface and Surface Pro Windows 8 devices, and reaches its logical conclusion with all of Nokia’s smartphones.
Microsoft’s move cements and validates a number of trends in the computing industry:
What do these trends portend for the future? In the next few years, we’ll see:
Looking back to 2007 – a time when Nokia’s market cap exceeded $100 billion and sold 4 out of 10 phones globally – it was hard to envision that the market would change so radically in 6 years. In the next 6 years, the PC and smartphone OEM landscape will change even more.
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