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Posted by JP Gownder on April 24, 2013
Apple’s earnings call yesterday (for the quarter ending March 30, 2013) revealed that its tablet product category, comprised of iPad and iPad Mini, is extremely healthy:
One other point about the healthy iPad market: Although the iPad Mini was released only 6 months ago (in November, 2012), a chorus of observers constantly demands new products. But Apple’s ecosystem continues to improve its products even without new hardware product releases. The value of (for instance) an iPad 3rd generation is, today, higher than it was when it was released. Why? Because developers, brands, and software companies continue to innovate with more, and better, software experiences. Even when Apple doesn’t offer a splashy new hardware model, its products continue to grow stronger and better due to the vigor of its ecosystem.
What It Means for I&O Professionals: You have more choices than ever in the tablet market, from Windows 8 tablets, hybrids, and convertibles to Android 10” and 7” devices. But you can rest assured that Apple’s iPad remains the clear market leader today and a safe purchasing choice for the foreseeable future for your workers. And you will continue to see lots of Bring-Your-Own (BYO) iPads walking through the doors of your firm, as workers choose iPad to help them do their jobs more effectively.
J. P. Gownder is a Vice President and Principal Analyst. Follow him on Twitter: @jgownder
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