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Posted by Josh Bernoff on April 17, 2014
Farhad Manjoo says "The Future of Facebook May Not Say ‘Facebook’" in the New York Times. Read the article, because it clearly points the direction for the future of Facebook (and of nearly everything else). From the article:
In retrospect, this was inevitable. Here are two reasons why.
Julie Ask says that Facebook bought WhatsApp ($19 billion) for its user base. I agree. But in the world of The Mobile Mind Shift, Facebook retains relevance only if it becomes relevant in mobile interactions, and that requires a "collection of apps" future.
If you're worried about the future of Facebook, you should be. It's failing marketers, as our Facebook expert, Nate Elliot, has pointed out. Its pivot to a collection of mobile apps will be extraordinarily difficult. But it's the only way forward. If you disagree, ask yourself — do you really think a single monolithic Facebook app will still be relevant five years from now?
Photo by Holmistic Walker via Flickr