ペルソナ事例 － パルコ・シティ

日系ビジネス・オンラインには新しいペルソナ事例が紹介されています：

パルコ・シティ、「ペルソナ」使いショッピングサイト利用客を見える化

もう少し、ビジネスの結果、サイトの魅力などについて話を聞きたいと思います。まだ早すぎるのですかね。

ペルソナを利用する会社、益々増えています。そして、ペルソナを作っているデザイン会社も増えていますね。上記記事に紹介されている株式会社ライフメヂアは今まで知りませんでした。

Best Of The Greetings Cards

People and companies in Japan traditionally send cards for New Years rather than for Christmas. New Years cards are often printed with a photo of the sender or a picture of an animal from the Chinese zodiac. (This year, it's the Ox). Some cards are quite humorous.

Best card of 2009 -- Dentsu Razorfish:

2008 was the year that "Dentsu | Avenue A | Razorfish" renamed itself "Dentsu Razorfish" and spared me the frustration of finding the vertical line symbol ||| on my keyboard every time I want to write about them.

The Greetings Card contains a set of fish shaped adhesive notes and a fish pen. So I won't forget the company's new name in a hurry.

I would have given this card a KISS award.... but the pen doesn't work.

Any chance of a green recession?

Today I received a "Sustainability Report" from the Indian conglomerate; ITC Limited.

I've become accustomed to seeing long-term corporate vision statements about becoming "Carbon Neutral"  and so I was stunned to see that ITC claims to be the world's only major "Carbon positive" and "Water Positive" corporation. That's really amazing. (The company could be even greener if they emailed me a PDF instead of printing the report and sending it to me via DHL).

[On a side note, I'm also amazed at the diversity of business units in India's major companies - some major Indian companies seem to be involved in everything from hospitality to information technology. Can you imagine checking into an HP hotel?]

As I read through ITC's sustainability report, I started to wonder what the recession will do to companies' Green initiatives. I remember that when I was at university in the UK during the late 80s and early 90s, there seemed to be a "greenwash" fashion in advertising. Companies wanted to convince consumers of their environmentally friendly credentials. (Whether there was any substance to their claims is another matter). But then the recession started to bite and consumers became more interested in getting bargains than they were in doing business with companies that respected the planet. Good bye to green and all that for a few years...

Today, Greenpeace publishes a guide to  greener electronics for consumers. But will consumers be interested in "green" during this recession? My guess is that "cheap" will matter more than "green". Many companies are achieving significant economies by adopting green ways of doing business -- proving that green and frugal can go hand in hand. But the lower costs of energy and other commodities will make it harder (in the short term) to justify investments aimed at reducing the consumption of those resources. We're already seeing reports that the recycling industry is in peril because of the falling value of all commodities.

I would love to hear your thoughts on the importance of "green" in this recession. Will consumers stop caring? Will companies stop investing? Or will we continue to push forward with initiatives that reduce carbon footprints and save us money in the long term?

Forrester's first Customer Experience Forum - June 22-23, 2009, Grand Hyatt NYC, New York City

Here's an event that I'm really excited to announce - Forrester's Customer Experience Forum 2009

The Customer Experience Journey:  Keeping Momentum In A Downturn.   

June 22-23, 2009,

Grand Hyatt NYC,

New York City

www.forrester.com/customerexperience2009

CONFIRMED INDUSTRY SPEAKER KEYNOTES
Wayne Peacock, Chief Operating Officer, USAA
Sohrab Vossoughi, Founder and President, ZIBA Design

CONFIRMED FORRESTER KEYNOTES
Bruce Temkin, Vice President, Principal Analyst, Forrester Research
Moira Dorsey, Vice President, Research Director, Forrester Research

FORRESTER HOST
Harley Manning, Vice President, Research Director, Forrester Research

TRACKS SPECIFICALLY DESIGNED FOR THE FOLLOWING TOPICS:
Designing Great Web Experiences
Mastering Cross-Channel Experiences
Building A Customer-Centric Culture
Reinforcing Brands With Every Interaction

Does the customer experience journey become less important in an economic downturn? Absolutely not. Building loyalty and catering to the needs of customers is even more important in these challenging times. At this Forum, Forrester analysts and industry experts will examine how companies can master the customer experience journey given the current environment.

If you're an executive,in charge of customer experience efforts, organizational strategy, consumer sales and profitability, this event is going to be valuable for you.

Japan blogger meet-up -- Jan 17, 2009

I'm sorry that this blog has been silent throughout the holiday season. I had an excellent break. I hope you did too... It's with great pleasure that I wish a Happy New Year to all both of my readers!

I'm planning to attend this year's first bloggers' get together, which is organized by Trans Pacific Radio:

http://www.transpacificradio.com/2008/12/29/2009-tokyo-bloggers-new-year-meetup/

Apparently, Tobias Harris will be there. That makes it a "must attend" event in my book.

If you would like to attend, please send an email to transpacificradio@gmail.com before January 8th.