Social Network Gree to go IPO

Asiajin reports that Gree will make a public offering - following in the footsteps of Mixi. You might recall that Charlene Li calculated that Mixi's value translated into $200 per user at that time.

Young Japanese people have adopted Social Networks in a big way. (But not quite as much as Koreans).

I took a look at Gree in August this year - for a report in which I compared the ease of sign-up at three social networks (Mixi, Gree and Cafesta). Using an abbreviated Web Site Review methodology, I found Gree to be very close to Mixi in terms of usability. (Just one point behind Mixi).

Back in August, I estimated that there were almost three times as many Mixi members (14.01 million) as there were Gree members (5 million) ... Today, Gree claims to have seven million members.

Imagine if Gree got the same value per user as Mixi ... multiply $200 X 7million ...  $1.4 Bn.

Not gonna happen!

Now is not the time to be GREEdy.