Welcome to the Forrester Blog for Customer Experience Professionals

Jon-Browne [Posted by Jonathan Browne]

Are you sitting comfortably? Then I'll begin...

Welcome to Forrester's newest blog - My colleagues and I will use this space to share our thoughts and engage in dialogue with you about customer experience. We want you to participate by posting comments, challenging our ideas and sharing your opinions.

You will notice that there's some old content on this blog already - and it's mostly about Japan. How come? Those posts were imported from my previous blog ("Customer Experience In Japan"). Thanks to my experience with that blog, I was asked to coordinate analyst contributions to this much more glamorous one...

So what can you expect?

(1) Who?

Posts will be written by Forrester analysts on the Customer Experience research team. We will also invite other analysts who want to share their ideas with Customer Experience professionals. And we will feature some posts by the researchers and associates who work "backstage" on the research that we write in our work at Forrester.

(2)  What?

I expect we will write about the things that we're doing - The ongoing research that we're preparing, the Customer Experience professionals we meet and the places we visit. Right now, we're all getting ready for the Customer Experience forum, which takes place in New York City on June 22-23, 2009. So you can expect to get the inside scoop on what it's like to prepare a speech and plan an event.

At some stage, Harley Manning has threatened to write a post about why he doesn't like blogs. (And I might respond with a post about why he should). Bruce Temkin will also be writing some posts - in addition to the excellent stuff that he already does on his blog - Customer Experience Matters.

(3) When?

Starting now, we aim to post something new at least once a week. If you participate by posting comments, you may spur us to be even more active. To be sure that you won't miss anything, please click the links at the top of this page to subscribe in a reader or subscribe via email.

I'm looking forward to lots of vibrant discussion here. Please help me to make it happen.