Posted by Jonathan Browne on December 3, 2008
Jeff Lippold at Diamond Agency has written a post to examine some new data from Synovate that suggests that Japan may be losing interest in Social Networking.
I need to read the Synovate report for myself, and I will look at the next results from Forrester's surveys of Japanese consumers to see if I see the same thing... Can't do that right now, I'm afraid.
I think Jeff is spot on with his view that Japanese Social Computing is often Web1.0 at heart. In particular, I agree with his observation that anonymity and lack of segmentation (trying to cater for the "general population") hold back the possibilities for Social Computing.
Could Japan's fickle consumers decide that SNS was just another fad and "move on"?
Somehow I cannot imagine it. (Move on to what? Long socks and tiramisu?). Is it possible to have a "camel" shaped adoption curve...?
Search Forrester's Blogs
Introducing Forrester's Customer Experience Index, UK »
Introducing Forrester's Customer Experience Index, France »
Your Customers Are Powerful
Learn how you can win in
The Age Of The Customer »
- Adele Sage (22)
- Craig Menzies (5)
- Harley Manning (83)
- Joana van den Brink-Quintanilha (2)
- John Dalton (2)
- Jonathan Browne (23)
- Kerry Bodine (77)
- Maxie Schmidt-Subramanian (10)
- Megan Burns (27)
- Moira Dorsey (5)
- Paul Hagen (32)
- Ronald Rogowski (29)
- Sam Stern (11)
- Samantha Jaddou (3)
- Thomas Husson (1)
- Tony Costa (7)