Smart Product API Extends Product Value, Leads To Smart Connected Landscape

In our February 13, 2012, “Mobile Is The New Face Of Engagement” report, we talked about the important link between smart products and mobile apps. A key to that link is creating a smart product application programming interface (API) that allows third parties to easily write apps that tap into the data feeds from the connected offerings, extending the value of that product with an “app ecosystem.”

As a precursor to an upcoming report that will lay out the smart connected product landscape and the unique combination of IT and product development skills required to build them, Forrester interviewed Cédric Hutchings, the general manager of Withings, a leader in the connected medical device segment.

The highlights of the discussion with Cédric included:

  • Company vision. The company seeks to improve the value of everyday devices through connectivity and apps.
  • Role of API. An API enables different services that could not be built in-house; it makes it easy for third parties to get data flow and integrate it into app. As a result, Withings has an ecosystem of more than 40 third-party apps that integrate with its Wi-Fi-connected bathroom scale.
  • Cloud value proposition. A personal wellness data dashboard allows consumers to manage health across a range of devices and inputs/apps from Withings and other companies.
  • Smart product skill requirements. These requirements include a mix of user experience, embedded software/product development talent, traditional IT web, database and middleware competencies, and partner management liaison capabilities.
  • Staff. The spilt is 50% classic product engineering and 50% IT software and development. The IT-centric-staff are key to building the cloud-based engagement platform with its underlying database, web services, and analysis.

If you are interested in participating in our upcoming research, click participate in report under "Developing Smarter Products," or email my colleague Michael Yamnitsky (First initial - last name - at Forrester.com).

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