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Posted by John Lovett on September 15, 2009
[Posted by John Lovett]
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Adobe announced today its intention to acquire Omniture for $1.8 billion dollars. Many industry insiders and practitioners alike are asking why this deal makes sense. Here is Forrester’s take on what it means:
We welcome your comments and thoughts on this acquisition news and how it affects Customer Intelligence professionals. Please look for a much more detailed analysis in our syndicated research coming soon.
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