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Posted by John Lovett on August 28, 2009
[Posted by John Lovett]
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I'm curious to know how CI Professionals govern the collection and utilization of implicit Customer Intelligence. As a savvy consumer I'm cognizant of the fact that sites are amassing data on me - and I'm okay with that. Yet, I feel that sites are indebted to me for the information they collect. They should not only make me aware of their data usage practices, but also explicitly state the benefits (to consumers) of their actions. In my mind, this raises questions such as:
What's your corporate stance on governance over Customer Intelligence?
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