- Forrester Councils
- Councils Overview
- log in
Posted by Jitender Miglani on April 5, 2013
If I were to ask you to name the top three social networking sites, you could probably answer easily. If I asked you to name the next five, you might find it a bit more difficult. You may be surprised to hear that Wikipedia has a list of nearly 200 active major social networking sites across the globe. Of these, I was interested in the top 20 social networking sites in the US when building the Forrester Research Social Media Forecast, 2013 To 2018 (US).
I had several research questions in mind. Which are the top 20 social networking sites in the US? How many unique monthly visitors do they attract? How much time do visitors spend on these websites? How many visitors access these websites via mobile? Which of these websites are most important for marketers? What is the share of social media spending within total online advertising spending? How much can it grow? What will drive growth? This last question was of particular interest to me. We believe that mobile will be a key driver for social media spending growth. Here’s why:
In our Forrester Research Social Media Forecast, 2013 To 2018 (US), we forecast that the US mobile ad spending on social networks will reach $4.5 billion by 2018. We expect the spending on mobile ads to grow nearly twice as fast as the spending on desktop ads on social networks. We believe that the future of social is mobile.
Lead BT Transformation
Develop customer-obsessed strategies to drive growth »
Forrester's CX Index
Predict how actions to improve CX will affect revenue performance.
Measure the customer experiences that matter most »
Free On-Demand and Live Events
Latest events from Forrester analysts, online and in person »