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Posted by Jitender Miglani on January 7, 2013
Ten years ago, the most common way to connect to the Internet at home was via a PC or a laptop. Now, connectivity at home is increasingly being supplemented by tablets, smartphones, and other media devices, although PCs/laptops still dominate. Consumer electronics device manufacturers cashing in on this shift are offering Internet-ready capabilities in many of their devices. Although the notion of “connected devices” can be quite broad, we focused specifically on game consoles, Blu-ray players, and high-definition (HD) TVs in our recently published Forrester Research Connected Devices Forecast, 2012 To 2017 (US). Here is a brief commentary on each of these device segments:
We expect 66 million US households — 54% of the total — to access the Internet via one or more of these types of devices in 2017; they will usually supplement, rather than replace, incumbent devices like PCs, laptops, tablets, and smartphones. People will also connect to the Internet via devices such as set-top boxes, portable media players, eReaders, digital photo frames, and even connected digital cameras. With the proliferation of many consumer technology devices that are connected and the rapid rise of Social/Mobile apps, consumer behavior is taking on a profound shift in how it consumes media, interacts with brands and people, and where it interacts from. This shift will challenge the existing business models of Media and Telecom industries and will result in newer opportunities for Internet-based businesses.
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