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Posted by Jeremiah K. Owyang on July 21, 2009
Summary: Yahoo's new homepage is more like a feedreader and application platform for users to do more without leaving Yahoo.com. It's a much needed update as Yahoo keeps up with the modern web, but think of it as evolution --not a revolution.
Last week, a handful of Forrester analysts were briefed and given a demo of Yahoo's much needed homepage redesign --here are my observations from the demo and conversation.
Outdated Yahoo.com in need of redesign
The old version of Yahoo is in serious need of a refresher as the main page navigation hampers users with two sections of tabs with even more content and links. For the most part, the content not as personalized, and no integration of social. Perhaps the biggest missed opportunity is the page is designed for people to click through --using it as a pass through only.
The 2009 Yahoo.com keeps users on site with Apps, NewsFeeds, and Real Time Info
Fortunatly, Yahoo, who serves many types of users offers a broad range of content to meet their needs, has moved forward to redesign their homepage to meet the needs of the changing web times. The new Yahoo page isn't just about media and news, but is now integrating true functionality on the site by allowing applications to be embedded, and streaming real time searches and status updates, the key features in the redesign are:
This redesign, while in the middle of speculation of a potential Microsoft relationship, impacts users, developers and brands, here's what you should know:
Note: I had a typo, and corrected it, and also removed a screenshot at the request of Yahoo as this feature may not be live for everyone as it's under testing.