Boomers Adopt Social Technologies: How Marketers Should Respond

Left: The Social Technographics of Baby Boomers

One of the most common misconceptions I hear is that social technologies like Facebook, blogs, and Twitter is just for kids. Yet in reality, our data on social technology usage of Boomers indicates that there's adoption in many generations.  With Obama's campaigning to reach middle America with Facebook, Blogs, and YouTube, he continue to reaches the citizens in his ongoing administration --this ain't kids stuff no more!

To learn more about how Boomers use social technographics, read our latest report How to reach boomers with social technographics, including examples of how some brands have reached the growingly active boomers in communities.

Now, if I can just get my parents to join me on Facebook.