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Posted by Jeremiah K. Owyang on May 9, 2008
[Posted by Jeremiah Owyang]
A list of companies that were blind-sided by the internet, they didn't understand the impacts of the power shift to the participants, or how fast information would spread, or were just plain ignorant.
Criteria of "Punk'd" includes a situation where the story would have not been told if social media was not available, or if social media enhanced the situation.
This doesn't include fake blogs, companies who deliberately tried to cheat the system get their own honorable mention.