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Posted by Jeremiah K. Owyang on April 8, 2008
(Above Photo by Jeremy Pepper)
Jeremiah Owyang: Sitting in the front row from Forrester's Marketing Forum 2008, the theme for today's event with over 800 attendees being Marketing's New Imperative For Success: Engagement
Voices from the Audience:
Live Streaming the Morning Keynotes:
Harley Manning (Setting the Stage) and Brian Haven (Engagement), 54 Minutes
Speaking of Engagement... As we live streamed from the front row, we responded to questions from the Ustream chat room. One virtual attendee from UK (named Haydens30), asked a question on Engagement, which was then asked by Josh Bernoff at the live event and answered by Brian Haven. There were hundreds that watched live, and over 70 were in the chat room, you can watch the keynotes in the player below:
Members are using their laptops and mobile devices to interact with each other using Twitter, a form of Microblogging. Some of them are tagging their posts (called "tweets") with the event tag, you can view them all here.
Select Tweets include:
Eating Our Own Dog Food
At Forrester, we preach to our clients to follow the POST Methodology, here at the forum, we've set up roles, processes, and have identified the key objectives we want to achieve by using social media at our forum, have a written plan with success metrics, and will report back to our stakeholders how the event went --both good and bad. In the spirit of transparency, here's some of what the plan that was shared among the internal team: Energizing, rather than create most of the content, we encourage our attendees to publish, we'll link to it from this blog post. Supporting: We encourage attendees to join our Facebook page and network with each other. Embracing: We're using this feedback from attendees to learn how to improve our future events.
Select photos (some from Jeremy Pepper)