Posted by Jeremiah K. Owyang on December 31, 2007
If you're reading this from a email subscription or feedreader, there's a video embedded above, if you can't see it, please visit the Forrester Marketing Blog to access.
I was fortunate to have lunch with Guy Kawasaki, famed former Apple Evangelist, VC, Marketing Author, CEO of a startup, and hockey enthusiast. Right off the bat, I asked Guy what his predictions were for marketers in 2008, he suggested that due to conservative budgets that measurement and metrics will drive programs.
We also chatted about social media tools that he uses, and the success of how they integrate to promote his startup. Guy posts to a very popular blog, and in his most recent entry, he shares what he wants for Christmas in 2008.
Happy new year everyone, have a great year!
[Posted by Jeremiah Owyang]