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Posted by Jennifer Belissent, Ph.D. on August 29, 2012
In mid-July, my colleagues and I attended Orange’s annual analyst event in Paris. There were no major announcements, but we made several observations:
ORANGE’s overall strategy is decidedly conservative but does address several of CIOs' key requirements. For example, its cloud strategy focuses predominantly on providing more flexible computing infrastructures through a highly modular menu of selective cloud-enabled services. Its cloud-based UC and workspace services offer solutions around the issues of consumerization and BYOD. However, ORANGE's cloud strategy could benefit from increasing coherence between the different solution areas and further development of its forward-looking vision in cloud computing.
Dan Bieler's report Prepare For The Connected Enterprise indicates that network and telecommunication decision-makers demonstrated a fairly high degree of skepticism regarding carriers as providers of emerging ICT solutions apart from connectivity provision. But carriers have a window of opportunity to venture into new market segments. A glimmer of hope for carriers is that a fairly large percentage of businesses will consider carriers as providers for a wide range of offerings, even well beyond the network domain. It is therefore imperative for those carriers with ambitions to open up new revenue streams in the areas such as collaboration and UC to redouble their portfolio, marketing, and customer support activities.
ORANGE’s CEO told us that he believes in a "humility" approach to strategy, i.e., recognizing where ORANGE is unlikely to succeed. This approach is healthy, as it should help ORANGE avoid costly mistakes. But this approach might also slow down the required business transformation process somewhat.
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