Jennifer Belissent, Ph.D. serves CIOs. See the full Analyst bio.
Visit Forrester.com to learn how we make CIOs successful every day.
Follow Jennifer on Twitter.
Jennifer Belissent, Ph.D. serves CIOs. See the full Analyst bio.
Visit Forrester.com to learn how we make CIOs successful every day.
Follow Jennifer on Twitter.
Posted by Jennifer Belissent, Ph.D. on April 30, 2010
Michele Pelino’s recent blog, “HP’s Acquisition Of Palm Is Not A Match Made In Heaven,” concludes as the title suggests that the success of the acquisition remains a wait-and-see proposition and it, in fact, may not pay off. As Michele notes,
Forrester’s survey of over 1,000 IT decision makers in North American and European enterprises, only 12% of firms officially support or manage Palm devices. In comparison, 70% of enterprises support BlackBerry smartphones, and 29% support Apple iPhones. Android devices, the newest entrants in the mobile OS wars, have strong momentum and are officially supported by 13% of firms.
Well, that got me wondering how Palm had fared in emerging markets. We know that device preferences are different globally. So, I thought, maybe there are some Palm fans outside of North America and Europe. I checked Forrester’s Global Technology Adoption data from last summer (new survey expected back from the field very soon) in which we surveyed 1,412 IT executives and technology decision-makers across 15 countries. Here is what I found out about PalmOS support across enterprises in a few of the countries:
These less-than-inspiring numbers contrast with a 48% adoption of BlackBerry devices. Windows Mobile, supported by HP's mobile devices, enjoys 36% adoption rate globally, with 44% adoption in Brazil and 42% in Mexico -- the highest for Windows Mobile in our survey. Next up are the newer kids on the block with 12% adoption for Apple iPhones and 5% for the newest Google Android-based devices across all countries in our global survey.
So, not much traction for Palm in emerging markets. HP didn’t pick up a new entry point into the growing mobility markets in Asia, the Middle East, Africa and Latin America – at least not with the Palm acquisition.
Download the first two chapters of James McQuivey's Digital Disruption.