- log in
Posted by Jennifer Belissent, Ph.D. on April 13, 2010
The word for “crisis” in Chinese apparently comes from two roots meaning “risk” and “opportunity” – there is both a downside, and the potential for an upside. That’s how César Alierta, Telefónica Chairman and CEO, began the opening keynote of their 2010 Leadership Conference in Miami (where I spent several days last week). For Telefónica, that definition has played out with the global economic crisis. While results in Spain have been their downside, Latin America has been the opportunity. Telefónica has a presence in 15 countries in Latin America (and 42 countries worldwide), with offerings in mobile and fixed telephony and in IT services. Not all offerings are available in all markets but in many countries Telefónica has leveraged a strong position in one offering to expand into the others becoming the first integrated operator in the region.
According to José Maria Pallete, CEO of Telefónica Latinoamérica, Latin America represents 65-70% of their total customer base, 40% of revenues and about 40% of the operating income. In the enterprise space (as opposed to consumer services), 37% of Telefónica revenue comes from Latin America. That corporate segment (including public sector) marked double digit growth in Latin America in 2009, with its biggest markets in Brazil and Mexico.
As Mr. Pallette noted, citing OECD statistics, public debt as a percentage of GDP is higher in advanced economies than in emerging and developing economies. That, he concludes, makes emerging markets a safer bet. As he put it, it is now “safer to invest in Brazil than in Portugal” . . . or “in India than in Italy.” Or as his slide (right) showed, we should perhaps be looking at the world – or more specifically the current opportunities – from the south. All of the countries with projected growth of more than 3% in 2010 are in the south, and almost all of Latin America is there (again, according to OECD statistics).
And, that growth in Latin America compounds with the growth in demand for communications services with connected households/businesses, even more connected individuals and now increasingly more connected things. I personally was interested in hearing about how Telefónica planned to exploit the “internet of things” – better to exploit things than people, I suspect. But, seriously, in my research on “smart cities” I’ve been looking at the role of the telcom operators in providing these “smarter services.” In my conversations with clients in the Middle East a few weeks ago, I discovered that not all telecom operators are as advanced in their thinking as others. But, Telefónica does appear to be well on its way to developing solution offerings leveraging M2M technologies, and the smart computing paradigm. Their strategy is clear: enter the M2M space from a point of strength – their network, and the communication services they offer. Telefónica won’t go after all “smart services” – they’re not going to become an IT services shop – but instead has developed solutions in that focus on “adjacencies of IT with communications.” I’ll just note a few examples:
- Public safety: Telefónica Emergency Center solution – first offered in Latin America in Argentina and now expanded into Chile, Peru, Mexico and Colombia – includes procedures, training, equipment, software, hardware, and communications for emergency response management across police, fire, ambulance, and civil defense.
- Healthcare: Telefónica’s Colabor@ solution enables health networks – hospitals, clinics, labs and pharmacies – to share diagnoses, medical files, and images, as well as engage in direct contact. In Latin America, the solution is in use at a large health services provider in Argentina, and in pilots in Colombia and Chile (although with my limited Spanish I couldn’t track down any info on their local websites).
Consistent with their strategy, these services both rely heavily on the network and communication services.
I’d love to hear from others about how telecom operators are offering “smart” services, and working with governments and other agencies to make cities smarter.
Search Forrester's Blogs
Forrester Insights for iPhone
Key research and data points when and where you need them »
Forrester's CX Index
Predict how actions to improve CX will affect revenue performance.
Measure the customer experiences that matter most »
Free On-Demand and Live Events
Latest events from Forrester analysts, online and in person »
- Brad Bortner (7)
- Brandon Purcell (4)
- Carlton Doty (20)
- Cinny Little (4)
- Emily Collins (20)
- Fatemeh Khatibloo (33)
- Gene Cao (19)
- James McCormick (7)
- Jennifer Belissent, Ph.D. (5)
- Kristopher Arcand (2)
- Lori Wizdo (2)
- Marc Jacobson (1)
- Michael Barnes (8)
- Rob Brosnan (19)
- Rusty Warner (17)
- Srividya Sridharan (17)
- Tina Moffett (17)