Posted by Jeff Ernst on July 15, 2011
Every year, we look to surface the most creative and effective ways in which companies are using social media and recognize them with our Forrester Groundswell Awards. Since I have a focus on serving B2B marketing leaders, I want to make sure that you are aware that we have an award category just for B2B applications. Many B2B marketers come to me because they struggle to come up with ideas for interesting social marketing applications that target business buyers, which makes for far fewer B2B success stories, so we need your entries.
The entry deadline for the 2011 Forrester Groundswell Awards is August 3rd, so I encourage you to go here if you'd like to nominate one of your own initiatives, or if you are an agency, you can submit something you've done for a client. Josh Bernoff, one of the original authors of Groundswell, wrote a great blog post highlighting the history of the awards that you should read if you're not already familiar with the program.
These awards are a great way to get exposure for yourself, your company, or your client. In addition to getting recognized on-stage at one of the Forrester events, winners also get profiled in Forrester research reports. Here's an example of a report that covered best practices from last year's winners: "2010 Forrester Groundswell Awards Winners Offer B2B Marketers Valuable Social Media Lessons."
If you have any questions about whether your application is worthy, or what category you should apply for, just let me know. Or leave a comment here if you know of a company with a great success story that we should directly invite to enter.
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