Posted by Jeff Ernst on January 27, 2011
As I watched the coverage of the president's State of the Union Address this week, I was thinking about how our two political parties present a good analogy to the challenges that marketing and sales teams have in aligning. Democrats and Republicans have deeply-rooted differences . . . they have strong opinions . . . they stand their ground . . . they point fingers across the aisle and blame the other side for everything that's wrong with our country. And occasionally one of them switches to the other side if it advances their career. Sound familiar?
Search Forrester's Blogs
Forrester's CX Index
Predict how actions to improve CX will affect revenue performance.
Measure the customer experiences that matter most »
Free On-Demand and Live Events
Latest events from Forrester analysts, online and in person. »