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Posted by Jason McNellis on October 11, 2013
Many have commented on the 14 product enhancements announced at last week’s Google Analytics Summit (GAS), but I attended to learn about their new Data Driven Attribution (DDA) tool. Why travel to Mountain View, CA “just” to focus on a new advanced attribution tool?
Interested about what’s new in attribution? Jump over to my co-author’s recent blog on current trends in attribution and measurement. Do you currently measure attribution using Google Analytics? I’d love to hear about your experience with the tool and how you are using attribution. Drop me an email.
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