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Posted by James Staten on December 4, 2012
It looks that EMC has finally admitted it needs a better approach for courting developers and is doing something significant to fix this. No longer will key assets like Greenplum, Pivotal, or Spring flounder in a corporate culture dominated by infrastructure thinking and selling.
After months of rumors about a possible spin-out going unaddressed, EMC pulled the trigger today, asking Terry Anderson, its VP of Corporate Communications, to put out an official acknowledgement on one of it its blogs (a stealthy, investor-relations-centric move) of its plans to aggregate its cloud and big data assets and give them concentrated focus. It didn't officially announce a spin out or even the creation of a new division. Nor did it clearly identify the role former VMware CEO Paul Maritz will play in this new gathering. But it did clarify what assets would be pushed into this new group:
Is this a good move? Heck yeah! But they better get their own go-to-market and sales teams. Combining these R&D teams will allow for some much-needed cross-collaboration, which could result in some powerful combinations and outgrowths. Way too soon to speculate on the end results, but this could help EMC play a significant role in cloud development services. Hopefully this new
business unit, division, spin-off - sorry - group will focus on cloud-based delivery and not build its business model around on-premises software license sales. It has a tremendous opportunity to ignore the past and focus on building something truly new for the next generation of cloud-native applications. Here's hoping that's exactly what it will do.
Now we can speculate for the next four months, as the formal announcement of what this is won't come until Q2 2013.
For thoughts on what this means for the I&O buyer, read Dave Bartoletti's blog about this announcement.
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