- Forrester Councils
- Councils Overview
- log in
Posted by James McQuivey on May 21, 2013
Folks, this one is going to be short because it's the easiest case I've ever made. Microsoft wins the next-gen game console launch wars by launching something that the company doesn't even call a console. Where Nintendo offered us a tablet to accompany the millions we had already bought and Sony then offered us a box that we couldn't even see, Microsoft has trumped them both by delivering the Xbox One. Let's tally up the points:
What now? The company certainly has to make good on all of these promises, and remember, this is Microsoft, a company that is so fixated on its PC operating system revenues that it may slip back into treating its powerful Xbox position as a nice-to-have. But based on what we saw today, I don't think that's likely. Add names like Spielberg and NFL, and it's clear the company means it when it says it's time to create a new type of home entertainment system.