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Posted by James Kobielus on January 6, 2011
I love reporters. As someone with an M.A. in journalism who then evolved into an analyst, I recognize that both professions occupy approximately the same tier in the industry food chain. In fact, many IT industry analysts were trade press reporters at one point in their careers, and it’s not uncommon for analysts to go back into media institutions later on.
When great longtime IT reporters, such as Computerworld’s Jaikumar Vijayan, call me up to get my thoughts, I’m just as interested in their take on what’s important. Jai recently published an excellent article with my predictions, plus those of another analyst, on the year ahead in analytics. To the jaded reader, these sorts of year-end look-ahead articles may feel like perfunctory rehashes of stuff we’ve been telling them for quite some time, perhaps with a trendy new buzzword thrown in to keep it remotely glance-worthy.
I try not to repeat myself too much. Rather than regurgitate the statements I made in the phone interview with Jai, I’ll highlight how I’m addressing the principal business-analytics trends that I discussed with him — self-service, pervasive, social, scalable, cloud, and real-time—in our 2011 Forrester research agenda:
And that’s just the core of my own 2011 research agenda within Forrester’s Business Process team. We are aggressively addressing a wide range of topics to help enterprise customers drive analytics more thoroughly into their business transformation initiatives. On these and other topics, you will see reports from me and other Forrester analysts in various collaborations this year.
Thanks to Jai for reminding me to put these thoughts together while they’re still fresh in my eggnog-engorged noggin.
Oh, I almost forgot: Happy New Year, one and all!