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Posted by James Kobielus on April 30, 2010
My Forrester colleagues and I will be doing a TweetJam on Thursday May 13, from 2-3pm (eastern), on the topic of business intelligence (BI).
If that topic sounds global, all-encompassing, and a tad nebulous to you, then we’ve succeeded. One of the favorite pastimes of BI analysts everywhere—not just at Forrester—is defining and redefining this uber-category known as BI. What exactly is it? Or rather—considering that almost every data management technology has been swept into BI’s gravitational orbit at one time or another by somebody somewhere—what is BI not? What’s analytics? What are decision support systems? How does this relate to knowledge management, content management, social media, and so forth. I even had a consulting client spontaneously grill me on all that yesterday in a face-to-face...um...talkjam (?).
We, the Forrester brain trust on all things BI and BI-ish, are going to jam our Twitterfingers silly on that very topic for an hour or so on that mid-May day. On that jam, in addition to @jameskobielus, you should be following Boris Evelson (@bevelson), Rob Karel (@rbkarel), Noel Yuhanna (@nyuhanna), Holger Kisker (@hkisker), Leslie Owens (@owensleslie), and Gene Leganza (@gleganza). You’ll also be able to roll up all of our tweets by searching on hashtag #dmjam (assuming we all remember to use it in all tweets—sometimes I’m remiss).
Rest assured that we’re all going to drill down to specifics very quickly. We’ll have a lively back-and-forth tweet-volley on this topic. It’s ongoing, of course, so you might have noticed that Boris already blogged his high-level perspective on the topic yesterday.
I don’t necessarily disagree with anything Boris put into his post, but he and I sometimes take different approaches to the topic of BI. Take what I’m about to say as a contrapuntal riff in Jim’s jam. To make this a quick read for you, I’m simply responding to the high-level questions we’ve put out there to organize our jam around clear sub-topics:
What’s not BI? Well, I clearly have my positions mapped out. So I’m primed for the jam. But, please, jam us right back!