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Posted by Jackie Rousseau-Anderson on November 23, 2010
Two weeks ago marked the annual IIR Market Research Event. TMRE, as it’s fondly called, has been my favorite MR event for a few years now, and this sentiment was echoed by almost every attendee I spoke with on-site and off. If you haven’t attended this event in the past, you should put it on your radar for next year (which happens to be at Disney World). Not only are there great presentations (like my own on aligning segmentations with newer research methodologies : )) but also tons of great people attend. My favorite part of the conference is sitting down with vendors and client-side MR professionals alike and hearing what’s on their minds at the moment. In fact, a lot of these conversations have served as great fodder for our annual MR predictions doc, which will be released next month; for last year’s, clients can click here. My only regret is not having enough time to connect with everyone! If you missed any of the content or goings-on of the event, TMRE has posted links to all the great blogging that was done over the course of the event.
Overall, I left with a few major impressions:
I wanted to thank all the attendees and presenters for the great insights I garnered at the event, not to mention Krista and her team who put together another great conference — congrats! If I missed you at the event, please don’t hesitate to reach out through Twitter or email or catch me at the next one!
And if you’re curious about all the fun we had, you can check out all the pics.
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