- Forrester Councils
- Councils Overview
- log in
Posted by Jackie Rousseau-Anderson on January 11, 2010
We've recently published our annual report on the state of consumers and technology focusing on our neighbors to the North. This comprehensive report focusing on Canadian consumers mirrors the report we put out earlier this year on US consumers' adoption of technology. The great thing about this is that you can easily compare these North American neighbors.
While many behaviors of the two groups are similar there are also some differences. One notable difference is the amount of time these two groups spend online. While the numbers may look close among younger groups, older US consumers spend more time logged in than their Canadian counterparts. What's also intriguing about online usage is that even though Canadian consumers log fewer hours online, they are actually bigger adopters of social networking.
The report describes the current state of device and service adoption, and it provides an overview of Canadian consumers’ demographics, behaviors, and technology attitudes by life stage. Some other insights we found include
If you're looking for data on Canadian consumers and technology then this report should serve you well. For more information on data we have on Canadian consumers check out our Technographics program.
Lead BT Transformation
Develop customer-obsessed strategies to drive growth »
Forrester's CX Index
Predict how actions to improve CX will affect revenue performance.
Measure the customer experiences that matter most »
Free On-Demand and Live Events
Latest events from Forrester analysts, online and in person »