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Posted by Jackie Rousseau-Anderson on December 2, 2009
[Posted by Jackie Anderson]
It's that time of year when many market researchers are going cross-eyed staring at the latest version of their budget. The 2010 wish-lists have been replaced with financing realities and many of us are forced to make tough calls on what will survive. If you're like many of us, your visions of 2010 start with a laundry list of "I'd-like-tos". "I'd like to try using an online community next year." "I'd like to introduce more innovative techniques in our online surveys." But too often those wishes are juxtaposed with budgets that remain flat or decrease year-over-year. While the initial reaction to the prospect of living with last year's budget may be to keep things the same there can still be room for innovation. We tackled a similar issue in our research when the impending recession was looming near. But whether you're dealing with budgets in a recession or simply trying to free additional dollars to innovate next year here are a couple of easy things you can do:
These are only four quick items that can end up saving enough money to fund additional surveys. There are a whole host of creative ways to maximize budget that we've employed when helping clients during this challenging time of the year. I'd also love to hear about the other tactics you've employed to maximize the budget you're working with.
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