Forrester’s Consumer Forum 2009

JP Gownder

Forrester’s Consumer Forum 2009 is fast approaching — October 27 and 28 in Chicago! At this Event, leading Forrester analysts will present research on how evolving consumer online behavior demands that firms step up efforts to engage them, and executives will share their companies' best practices for creating breakthrough multichannel relationships.

 

This year's event has some personal relevance to me: I invited Brad Brooks, the Microsoft keynote, and will be conducting Q&A with him on stage. Julie Ask, who has developed an entirely new research practice in 2009, is a wonderful analyst on my team; she's conducting a main stage panel and a CPS Track session speech. Speaking of the CPS track session, we have Forrester's star speaker James McQuivey doing double duty with two sessions, along with Bobby Tulsiani. 

 

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Assessing The Maturity Of Cloud Computing Services

James Staten

James StatenThe number one challenge in cloud computing today is determining what it really is, what categories of services exist within the definition and business model and how ready these options are for enterprise consumption. Forrester defines cloud computing as a standardized IT capability (services, software, or infrastructure) delivered via Internet technologies in a pay-per-use, self-service way.

While definition is crucial to having a fruitful discussion of cloud, the proper taxonomy and maturity of these options is more important when planning your investment strategy. To this aim, Forrester has just published our latest Tech Radar that maps the existing cloud service categories (not the individual vendors within each category) along maturity and value impact lines to help you build your strategic roadmap.

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Glenn's Picks for the ITSM Fusion 09 Conference

Glenn O'Donnell

Glenn O'DonnellI am off to the annual itSMF USA conference in Dallas TX, better known as Fusion 09. This is expected to be the biggest and best IT Servcie Management conference yet and the pinnacle of the itSMF USA organizations progress to date. I hope these predictions come true because I am an avid supporter of itSMF and its mission to promote service management excellence.

As one element of a new partnership between Forrester Research and itSMF USA, we will be holding one-on-one meetings between conference attendees and Forrester analysts. Both my delightful and brilliant colleague Evelyn Hubbert and I will be there and we look forward to one-on-one meetings with as many people we can fit in!

With all the wonderful sessions that will be happening at the conference, it is tough to pick favorites. Still, here are the sessions I hope to catch while I'm there.

Monday 21-Sep

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CA Buys NetQoS: A New Network Management Juggernaut?

Glenn O'Donnell

Glenn O'Donnell
CA is a vendor that already enjoys a leading position in overall network management. Its 2005 acquisition of Concord, which brought along the assets of the previously acquired Aprisma, instantly moved CA from an also-ran to one of the clear leaders. Concord was good, and CA has an impressive track record of growing that business since the acquisition. Still, there were some weaknesses with regard to more advanced performance analysis.

On September 14, 2009, CA finally addressed these performance gaps by announcing its intent to acquire NetQoS for $200 million. Based in Austin, TX, NetQoS is one of those exciting small companies that proved there is a better approach to many of the challenges we face. It is one of the true innovators in performance management of both infrastructure and applications.

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Intuit’s Purchase Of Mint.com Bolsters Cloud Services Strategy

JP Gownder

Intuit announced today its purchase of Mint.com for $170 million. The formerly bitter rivals will together form a sizable community of registered users who manage their finances online. The move brings together synergistic, complementary assets:

 

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Lessons from the Windows Vista Era

JP Gownder

On October 22, Microsoft will release Windows 7, thereby effectively ending the Windows Vista era for consumers. That day can’t come too quickly: Windows Vista will go down in history as a period of trial and tribulation for Microsoft – and for many consumers who used the product, particularly during its early days.

Vista Package

There are too many product strategy insights to be learned from the Windows Vista era to fit into one blog post. Let’s look at some of the major lessons – those that can be generalized to consumer product strategies in any industry. And let’s quickly extract both the “sins” of product strategy and some general product strategy lessons provided by the Windows Vista experience:

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How UK Organizations Are (Still) Going Green

Doug Washburn

Doug WashburnFor the last two years Forrester has presented and most recently partnered with the Tech:Touchstone event management company that produces the Green IT 2009 Conference & Exhibition in London. Despite one year in passing and a challenging economic environment, green IT is still top of mind in 2009.

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What Is A Map? From Cartography To Mobile Social Location

JP Gownder

What is a map?  In traditional cartographic terms, a map is “a graphic representation or scale model of spatial concepts” that is “is a means for conveying geographic information.”  The traditional map is static, representing geographic features at a specific moment in time. Antiquarians preserve old maps as pieces of artwork, snapshots into bygone eras, fossilized records of the world that was.

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When is a VMware cloud a vCloud? Let the API wars begin

James Staten

James StatenAttention enterprises Pop Quiz: If your favorite hosting provider launches a cloud service that supports VMware vSphere and is part of the VMware vCloud initative, are they providing you with the rich vCloud functionality VMware is touting at VMworld this week?

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Xen.org: Stop the Forking. Forrester: About Time

James Staten

Xen Xen.org, the open source community behind the leading IaaS cloud computing hypervisor finally made a bold move today by stepping up to the plate of delivering a complete open source virtual infrastructure for cloud platforms. Prior to this release, Xen.org had been content to manage and maintain the core Xen hypervisor and let its partners all build solutions around it. The problem with this approach was that while the hypervisor itself was compatible between these solutions the infrastructure and how you managed it were not.

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